TRU VIRTU® is a German premium accessories brand based in Hamburg / Germany and has been active in the international travel and fashion accessories industry since 2009.
Since our launch in 2009, TRU VIRTU® wallets have been available in more than 50 countries in selective points of sale at airports, duty free shops and in in-flight sales at leading airlines.
The name TRU VIRTU® comes from the Latin. It stands for ‘masterpiece’ and genuine craftsmanship. The name is an expression of our passion for innovative and high-quality wallets that are made exclusively by hand in Germany.
We are proud to announce that TRU VIRTU® has been a finalist for Best Fashion Accessory at the Asia Pacific Travel Retail Awards 2026. The Travel Retail Awards are the first and only awards in the duty-free and travel retail industry, where thousands of travelers vote on each entry. The Global Travel Retail Awards reflect consumer buying sentiment worldwide. Consumer Insights
We are also proud that TRU VIRTU® has become a finalist at the 2025 Global Frontier Awards.
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TRU VIRTU® is not only the international market leader in the fashion and accessories segment, but also a leader in sustainable product collections and developments.
German engineering, functionality, and product quality combine with the beauty and tradition of genuine Italian leather to create unique, pocket-sized products. TRU VIRTU® – Reduced to the Max!®
TRU VIRTU® specializes in innovative wallets that stand out from conventional card cases thanks to their patented functionality. The inspiration for each item comes from "Tech-inside." But for TRU VIRTU®, functionality means much more than just high-tech – it's also the combination of aluminum with the elegance of Italian leather. The materials, construction, and functionality make TRU VIRTU® products high-quality and absolutely reliable companions for the everyday security of your personal data – "engineered for everyday safety."